A TXT record is text in free, human-readable form, which is associated with a domain name as a DNS record for one purpose or another. The most common use of a TXT record is to add your site to a search engine or to an analytics platform, that offers information about the targeted traffic to your site. Creating this sort of a record may serve as confirmation that you're the Internet domain owner and they'll provide the content that you ought to include as the value when you create the record. Another purpose of a TXT record is to validate that an e-mail message is sent by the domain address owner and from a trusted web server - this is the so-called SPF protection, that helps prevent any electronic address set up under your domain name to be forged and unauthorized individuals to send spam making it appear like it was sent from your own mailbox. You may include any other info which you want to be associated with your domain name in a TXT record as well.